Fly Fitness: Beyoncé and Peloton Team Up for Unprecedented Partnership

 Fly Girls-  eff that pandemic weight gain. Wear your Ivy Park drip to your Zoom meeting and then hop on a Peloton. Peloton just announced the launch of their collaboration with Beyoncé, their most requested artist by more than 3.6 million members.  

The collaboration commemorates Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) that honors tradition and legacy. As most Homecoming festivities shifted to virtual celebrations due to the global pandemic, Peloton worked closely with Beyoncé to create a series of themed workout experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.

 Peloton is also gifting two-year Peloton Digital memberships to students at 10 HBCUs, providing access to their full library of fitness classes through the Peloton App that can be used with or without equipment. The digital memberships will go to students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University by the end of November.

Additionally, Peloton is building a mutual relationships with each of these schools to pursue long-term recruiting partnerships at the internship and undergraduate levels.

 This special content is accessible on the Peloton App, which anyone can try for free via a 30-day trial period, as well as through the Peloton Bike, Bike+ and Tread+. And the list of instructors for the first several Beyoncé classes are POC! 

Bey’s  business acumen is out of this world. There are so many linkages between her partnerships and her personal brand. Parkwood is really strategic. She is so thoughtful with business expansions. This will give Ivy Park and Bey even more credibility in the health and fitness market. Parkwood is out here connecting all the dots. She'll definitely be expanding to new areas soon.